Instead of relying solely on data points and aggregations to inform their insights, analysts can use session replays to confirm or challenge data inferences. They can also analyze how successful a website or journey is in driving a user to complete specific actions, or the efficacy of the latest campaign or message.Īnalysts look to record users on a website so they can analyze and understand what they may be seeing in their data. Marketers can use a session recording tool to understand differences between the journeys of users coming from different sources, such as paid social or a referral program. Session replay software gives you a crystal-ball-view of your users’ actual interactions on your websites - which means you can see exactly what they like and don’t like on their path to conversion. Yet, entertainment and e-commerce websites can loosen the reins of privacy and anonymity since they’ll typically only collect non-sensitive information. Health and finance websites can enable high levels of recording privacy in order to align with HIPAA and protect things like bank account numbers. With session recording tools like Mouseflow, sensitive visitor information is either not collected based on default or customizable settings, or it can be anonymized to various degrees to suit the privacy needs of your users and industry. But you can opt for seeing “**********” instead of a user’s Social Security number, for instance, to proactively protect user privacy. But can you tell their exact IP address or personal identifying information? No.Ĭan you record user engagements with forms and other interactive elements? Yes. So, can you tell that a user came from California or Florida or Germany? Yes. Mouseflow’s default settings adhere to GDPR and CCPA guidelines and allow even further protection, such as blocking form field inputs. Session recording tools can be set to anonymize sensitive visitor data.
0 kommentar(er)
